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Pragmatic Play Unveils New Slot Sub-Brand POP

Direct answer: Pragmatic Play introduces POP, a new sub-brand focused on innovative slot experiences. This expansion aims to diversify their game portfolio.

By Jesper Johanson · · Updated

Gaming content provider Pragmatic Play has announced the launch of a new sub-brand named POP. This initiative is designed to broaden their offering within the slots market.

The introduction of POP signifies Pragmatic Play's commitment to developing fresh and engaging slot content. Further details on the specific games or features under the POP brand are yet to be fully disclosed.

Jesper's take

A new slot sub-brand from Pragmatic Play means more variety for players. We'll be keen to see what POP brings to the table in terms of volatility and features. This could be a great addition to our casino partners' lobbies, offering new options for our AI matcher.

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